14 May Social Media Research
Social Media Research
1) Choose a national brand (and one product or service)
2) Do basic research to learn about the brand, the product or service, and its target audience.
3) Do research in determining the brand/products social media presence on at least 3 different social media platforms.
4) Create a research survey/questionnaire to ask people about their social media habits, likes, dislikes. Use as your task of trying to improve the brand/product’s social media efforts.
5) The survey must have at least 10 questions.
6) The survey should have 2 demographic/geographic/or technographic questions.
7) There must be at least one open ended question.
8) Be sure to ask them specifically about what they would like in social media from the brand / product you chose.
9) Tabulate your results, and put it in the form of a report you would give to a marketing manager at the brand you chose.
The surveys may be printed, electronic, or personal interviews. Please provide a copy of the survey, tabulations, research, findings, and recommendations as a part of the paper you turn in.
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