26 Jun SOLE PROPRIETORSHIP
Answers the questions “Who are you?” and “What are you selling?” The company description of your report describes the vision and direction of the company so potential investors and partners can develop an accurate impression about who the company is.
The exact elements included in the company description can vary, but the list below highlights some of the most important ones to include:
Company name – The official name of the business as registered in the state where the firm does business.
Type of business structure – Sole proprietorship, LLC, partnership or corporation.
Ownership/management team – Names of the key people behind the company.
Location – Where is the company headquartered?
Company history – When was the business started, what inspired the individuals to start the business, what needs does the company fulfill?
Mission statement – A clear statement that represents the purpose of the company. (If the company does not have a mission statement, students will propose one later in the semester)
Products/services and target market – A brief overview of what the plan to sell/currently selling and to whom.
Objectives – An outline of what the firm wants to accomplish in the immediate future as well future growth goals.
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