02 Apr Sponsorship Examples
12684First, review this week’s required reading.
Next, identify a recently signed sponsorship between a sports organization outside of the big four industry and a brand. Answer the following questions about the deal:
What is the value proposition that the sports organization is delivering to the sponsor?
What business terms were disclosed (length of contract, sponsorship fee, key elements)?
Based on your research, what other sports organization would you suggest this brand sponsor?
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