02 Jul STARBUCKS: BUILDING RELATIONSHIPS WITH COFFEE GROWERS.
Starbucks: Building relationships with coffee growers.
Paper instructions:
Review “Starbucks: Building Relationships With Coffee Growers.”
Create a PowerPoint presentation (10-15 slides including title and reference slide) that addresses the following questions (consider employees, customers, farmers, and any other stakeholders in your response for both questions):
1.How does Starbucks motivate any three of its major stakeholders?
2.Using one content, one process, and one reinforcement theory, how does Starbucks build and maintain morale in its business?
3.Describe how Starbucks has been both effective and efficient in its communication with any three of its major stakeholders.
4.Using your textbook and the assigned articles, identify any five major 21st century challenges that Starbucks encountered?
5.How did Starbucks overcome these challenges?
6.Present your overall impression of Management (as a process) of Starbucks.
Use at least four academic references. Academic references include the textbook, the readings, or any article from the GCU Library. You may use information found online but online encyclopedias (e.g., Wikipedia) and blogs do not count as academic references.
Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center.
Do not exceed the word limit. For full credit, make sure that your Turnitin Similarity Index does not exceed 15%.
Use the “Motivation and the Challenges of Management Grading Rubric” to become familiar with the assignment criteria and expectations for successful completion of the assignment.
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