31 Oct Starbucks Database
Mergent online and search for “Starbucks”. Create a company report that includes financial highlights. As before, the purpose of those reports is to backup your arguments ( 1. Why is India an attractive market for Starbucks? 2. What is Starbucks’s international strategy? Is it more of adaptation or standardization? 3. Why did Starbucks enter India with a joint venture?) that you will make responding to the Case Assignment (Tata Starbucks)
You should include relevant data from the database for your response. You may combine data from several reports/statements. (Balance Sheet and Income statement, etc)
1. What can you say about Starbucks’s financial performance?
2. Compare Starbucks with key competitors.
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