22 Jun Starting your Marketing Plan This w
Starting your Marketing Plan This week, you will describe the target market and the “Place” or distribution- the third “P” of the four “Ps” that address the target market in your marketing plan. Promotion or relationship building
In the Target Market section: Describe your target market. For example if you are going to have a restaurant, are your customers local? Is there a certain income bracket of customer in your target market? Is it mainly a business crowd for lunch or a college crowd for evening pub-type offerings? Is your market mainly males or females? Is there a certain age?
Use the following database to research your target market: Go to the international database on the left hand navigation and then populate the kind of report you want, for what years, and select your countries. http://www.census.gov/population/international/
In the Place section: Product Target Market Place or Distribution Price Describe where your business will be located. For example, will it be in the vicinity of 4th and Central in New Brunswick. Is it Internet-based? (If so, you will still have a target market — it will not be everybody everywhere).
Unit 7 [209: Small Business Management] Describe how your location caters to your target market. If yours is an Internet or manufacturing business, describe how you will distribute product/services to your target customers. Summarize these two sections of your marketing
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