14 May STRATEGIC BUSINESS PLAN
PROJECT: STRATEGIC BUSINESS PLAN
•Project, A Comprehensive Case, CMC, Case Study is attached.
•The assignment is the development of a comprehensive Strategic Business Plan for CMC.
•Include the following:
1. Define the status of Coastal product(s) or service(s); financial status
2. Identify the specific market
3. Conduct market research (use Appendix)
4. Analyze the competition and determine their products
Competitive position
5. Complete a basic SWOT analysis
6. Describe proposed changes to the service process
7. Evaluate the financial impact of new services
8. Define a marketing plan
•Present with PowerPoint
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