14 May STRATEGIC MANAGEMENT
Strategic Management
In your recently confirmed role as Strategy Consultant for a new client organisation, you have to
report to the board upon your findings to date. From this basis you are then required to make
justified proposals for change to potentially boost shareholder value.
The organisation choose is Oldtown Group, www.oldtown.com.my
REPORT STRUCTURE
TITLE PAGE
TERM OF REFERENCE
EXECUTIVE SUMMARY (150 words) What is the report finding and proposal with existing
resources?
INTROUDCTION
BODY
CONCLUSIONS
REFERENCES
APPENDIX
The tasks to be completed in your report are:-
TASK 1 : INTRODUCTION (10 marks)
Produce a background statement to provide a corporate profile of your client.
This is essential to set the context for this assignment.
The client profile will include product and market relationships, competitive positioning, scope
and scale of the business, number of employees, key financial results for the past 3 years and
significant milestones achieved.
TASK 2: STRATEGIC ANALAYSIA (20marks)
Submit a carefully evaluated environmental analysis using established conventions the
summarise this into SWOT analysis. Propose your strategic direction for the business over the
next 3 years.
External and Internal Environmental Analysis is required using established conventions to derive
a SWOT Analysis which can be actioned and prioritised.
Task 2 should be concluded with the future strategic direction for the next 3 years justified
through the SWOT Analysis.
TASK 3 : STRATEGIC PURPOSE (20marks)
Re-evaluate the clients Vision and Mission statements as well as their current Core Values.
Justify and changes required arising from you proposed strategic direction to ensure alignment
with these statements of strategic intent.
You are required to evaluate the adequacy and relevance of current statements of strategic
intent against backcloth of emergent change for intended strategic direction. Where these do not
exist, then they should be created.
Dedication to Vision, Mission and Core Values is expected.
TASK 4 : STRATEGIC OPTION FOR GROWTH (20 marks)
Using authoritative methodologies, provide a own framework for growth within which your
proposed strategic direction can be placed.
Set growth targets over the next 3 years.
You must select classical models and frameworks from Ansoff, Porter, Mintzberg or a
combination of these to provide a solid framework with which to place the new proposed
strategic direction.
Close reference to the literature is expected.
Tangible, realistic growth targets on revenue and profit loss will be expected.
TASK 5 :STRATEGY IMPLEMENTATION (20 marks)
Propose how needed changes will be achieved together with a plan of Implementation.
Strategy Implementation and Control is the theme of Task 5. Established theoretical
contributions should be examined for application.
Process, Measurement and Monitoring systems for performance management will be expected
as well as a GANTT chart to show how change can be planned for implementation over a 3 year
planning horizon.
TASK 6 : ESSENTIAL CONDITIONS (10marks)
Critically assess the essential conditions which must prevail for your proposals to achieve the
desired outcomes.
Until now, all which has been prepared is based upon forecasted ambitions from the consultant
for the clients business.
Now the essential conditions which must prevail to ensure valued outcomes are achieved must
be highlighted internally, externally and interactively with customers/ stakeholders.
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