28 Jun Strategic marketing – WalMart, Marketing Plan Pro software
Question
Strategic marketing – WalMart
Firm – WalMart
This week you will continue working on your marketing plan. Marketing Plan Pro software will be used to complete this assignment. You should save your project and submit it to the assignments area of the Blackboard classroom with the following components of the project completed.
Complete these sections under Tasks in the Marketing Plan Pro software:
Finish and Polish
This section should consist of:
Finish and Polish:
This section includes important key summaries and packaging details that the firm should address, especially if this plan will be read by outsiders. It includes the following sections; Strategy and Implementation Summary, Review Milestones, Executive Summary, Create Cover Page, Complete Legal Page, and Plan Review.
The marketing plan and all of its components will also be graded according to the following criteria:
Marketing Plan should all be graded in the same manner and based on the same criteria. The rationale provided for including or excluding a marketing metric from your Plan is logical.
Numerical examples will be assessed using the SMART (Specific, Measurable, Attainable, Relevant and Time-sensitive) criteria.
For any for-profit firm the Margin on Sales should be included and the increase should be stated in either dollars or a percentage of increase over a specified period of time such as a quarter or year.
For financial projections, logical assumptions must be included for the increases/decreases.
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