28 Jun STRATEGIC MARKETING – What is your assessment of the strength of competitive pressures
Question
STRATEGIC MARKETING
Use the questions below to help you develop your case analysis for Sirius Radio XM. Please remember to follow the format in Appendix I of the course outline to structure your paper.
1. What is your assessment of the strength of competitive pressures that Sirius XM must contend with as a provider of radio entertainment services (principally for vehicle owners)? Do a Five Forces Analysis to support your answer and state which forces or strongest or weakest?
2. How is the marketplace for providing in-vehicle radio entertainment changing? What are the underlying drivers of change? Are these driving forces acting to make the business of a satellite radio provider such as Sirius Radio more or less attractive from the standpoint of competitive intensity and potential or good profitability?
3. What does your strategic group map of the in-vehicle entertainment industry look like? Which strategic groups do you think are in the best positions? Which are in the worst positions?
4. What key factors determine the success of companies competing to provide radio entertainment principally for the owners of motor vehicles?
5. What does your SWOT analysis of Sirius XM reveal about the attractiveness of the company’s overall situation in 2014?
6. What are the key elements of Sirius XM’s strategy? Which of the five generic competitive strategies discussed in chapter 5 is Sirius XM pursuing? Is Sirius XM’s strategy working well? Based on what evidence?
7. What is your evaluation of Sirius XM’s financial performance during the 2010-2013 period (as shown in case Exhibit 2)? Table 4.1 in chapter 4 provides guidance on doing financial statement analysis; you should become accustomed to using the financial ratios in Tabled 4.1 as guides for evaluating a company’s financial performance.
8. Is Sirius XM’s decline in the number of subscribers from the third quarter to the fourth quarter of 2013 alarming (see case Exhibit 5)? Why or why not?
9. What recommendations would you make to the senior management of Sirius XM to the senior management of Sirius XM to improve the company’s competitive position and financial performance over the next 5 years?
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