14 Oct Target market
Target market is step #1 ALWAYS – let’s practice
100-200 word minimum
- Think of two businesses you frequent (use Kohl’s and Costco). Write down WHO you think the targeted customers are
- Now go to their website and do some research on who they sell to and comment on who you think their target market is—did it change?
- Now go to https://www.esri.com/en-us/arcgis/products/tapestry-segmentation/zip-lookup
and look up their target market based on where the business or customers reside (use zip code 48307). Please compare this data to your “gut-feel, eyeball test”.
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