09 Jul TELEOLOGICAL – JUDGES THE RIGHTNESS OF AN ACTION IN TERMS OF AN EXTERNAL GOAL OR PURPOSE.
Ethical Dilemma
Jordan and Crystal worked in a small ad agency in Austin, Texas. The firm started six years ago and was making a profit, but barely. The ad agency needed some larger clients and put in a bid for a city government contract. The firm was one of two agencies up for a large government contract to do the ad work for the Austin government day campaign.
Jordan being preoccupied with a sick child left much of the work for Crystal to do. Having pulled the entire presentation together Crystal went over everything the day before the final client meeting with Jordan. Since Jordan had better speaking skills, they decided that Jordan would present the majority of the work and Crystal would supplement information in a few areas.
The presentation was a huge hit. The contract was awarded to the agency giving Jordan many praises. So grateful were the owners of the business, they approached Jordan with a bonus check in the amount of $15,000. Jordan was torn because this money would help with the medical bills for his son but at the same time knew that Crystal did all the work and deserved the bonus money.
Traditional Theories
Teleological – Judges the rightness of an action in terms of an external goal or purpose.
Deontology- Focuses on the consequences of your actions and believes that when faced with life choices, you should operate according to responsibility and obligations
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