29 Jun The American Marketing Association defines marketing
Question
1. The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and the society at large.
1.1. Name some fundamental principle underlying this approach.
1.2. What process are you going to establish a purpose and focus for the plan?
2. Most agree that social marketing is a technology used to promote behaviors that then benefit the individual and the society.
2.1. Provide example on this statement.
2.2. Why did you select it?
2.3. What benefits can the individual receive in the use of social marketing as a technology?
3. One of the sixteen reliable indicator of success for their social marketing effort is to start with target audiences most ready for action. How can you determine if these audiences are ready for action? At least 200 words.
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