11 May The Client Is “The Emirates Group” (Due February 3, 2019 4pm Est)
Off-Page Optimization Recommendations
- Off-Page Optimization Recommendations
- Traffic Rank: Is the website attracting traffic? (You may want to leverage the website alexa.com (Links to an external site.)Links to an external site. for this analysis.) How do they rank compare to some of their key competitors? How might you help them establish benchmarks for measuring traffic rank going forward?
- Links from relevant/trusted sites What kind of types of sources are linking to your client’s site (i.e. non-paid directory listings, articles, blogs, etc.)? Would you consider these sites relevant/trusted? Is there any indication of black (or gray) hat link schemes? Are there any link-building opportunities? Is the brand/website/content newsworthy? Is the brand cultivating an image of authority?
- Social Signals: Does your client have a strong, authentic social presence? Does your client’s social presence deliver valuable content that is engaging and likely to drive traffic to its website?
See attachment
DUE: Sunday
Page Length: 2-3 pages in APA format
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