04 Jul THE COMPANY WAS FOUNDED IN 1998 AND HAS STEADILY EXPANDED OPERATIONS TO BECOME A GLOBAL MULTI MILLION POUND COMPANY.
Background
Quench is a brand leader in the soft drinks sector.
The company was founded in 1998 and has steadily expanded operations to become a global multi million pound company. Its main strengths have been competitive pricing, strong advertising campaigns and a positive brand image. Their main market sector consists primarily of customers with sporty, healthy, clean-living lifestyle aspirations. It sponsors several sporting events not only in Britain but worldwide. The Quench brand is associated with trust and reliability.
The current position is that, given that the competition in 2012/13 was strong because a wider variety of soft drinks entered the market coupled with the fact that the economy was in recession, Quench sales dropped significantly. However, the demand for Quench soft drinks declined steeply not only as a result of the above, but mainly because Quench has been linked to obesity. A media investigation into soft drinks companies and the use of sugar found that Quench soft drinks had one of the highest sugar levels in the sector. Obesity is a growing global health issue, therefore this finding was disastrous for Quench particularly given the profile of their customer base.
All of the above factors, in particular the link to obesity, have resulted in a severe downturn in Quenchs turnover. The company is currently in acute financial trouble.
The Quench board of directors has therefore decided to employ a business consultancy to analyse what can be done to overcome the current problems.
Your role, as an external business consultant employed by Quench, is to analyse and evaluate the current soft drinks market in order to see whether Quench can be saved or not, and if so, what can be done to save Quench.
You will need to highlight the problem, devise solutions to the problem, and to offer your expert recommendations to the board of directors in order for Quench to regain its market position.
It is a crucial time for the company and any decisions made now can have a dramatic effect on the companys survival and market position.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.