28 Jun The comparison of Rolex Watches vs. Timex Watches
Question
Rolex Watches versus Timex Watches Comparison
The comparison of Rolex Watches vs. Timex Watches with the following question.
(1) Describe each company’s target market. Do NOT include definitions of target market or segmentation.
2) How does the choice of target market influence the company’s pricing and promotion (from what you know so far)?
(3) Now imagine one of the companies you chose wants to introduce a new target market. For instance, suppose Hilton or Four Seasons wanted to offer a budget option for the target market sought by Motel 6. How would this strategy affect consumer perceptions?
(4) Do you think these customers will be influenced by changes in the economy? Why or why not? [Here you need to be logical. That’s all.]
(5) Do you think these customers are influenced by social environment? For instance, do people buy these products or services in response to peer pressure? Keeping up with the Joneses (a/k/a aspirational reference groups)? Why or why not?
(6) Do product brand and store name play a role in the purchase decision? I.e., Do they buy a Coach bag because it’s a Coach? or would they buy the same bag at Wal-Mart if it appeared to be the same? Would they prefer to buy this bag at a Saks Fifth Ave rather than at Joe’s Discount Shop? Why do you think so?
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