29 Jun The deep-rooted and pervasive beliefs
Question
The deep-rooted and pervasive beliefs and stereotypes held by Chinese car buyers toward different brands illustrate the importance of assessing ________ factors when entering foreign markets.
government actions
economic
sociocultural
technology
infrastructure
13. value:
The Chinese government limited auto sales in large cities such as Beijing and Shanghai because their roads could not handle more traffic. In a market assessment, this would indicate a problem with those cities’ ___________.
PPIs
infrastructure
economies
GDPs
cultures
14. value:
In assessing the market in the smaller, outlying cities, what would you recommend the automakers analyze?
All of these
Real income
Population growth rate
Sociocultural factors
Market size
15. value:
The Chinese government limited sales of cars in larger cities. In other words, it implemented a(n) ______.
duty
trade agreement
tariff
exchange control
quota
16. value:
Which of the following has had a negative impact on the success of BMW in the Chinese luxury car market?
An increase in GDP
Population growth
Government investment in infrastructure
A young, affluent target market
Attitudes and stereotypes
17. value:
Audi originally entered a joint venture with Chinese automaker Yiqi. Which of the following is not an advantage of a joint venture?
The firms pool their resources.
Potential disagreements between the partners.
The local firm can offer a greater understanding of the market.
Financial burdens are shared between the firms.
The local firm can provide access to resources.
18. value:
If you were consulting with an automaker who was thinking of entering the Chinese automobile market, what would you recommend it consider before deciding on its global marketing strategy?
Cultural nuances can be subtle but must be understood.
Consider subcultures within the larger culture.
All of these would be important considerations.
Simplify distribution channels wherever possible.
Understand language differences and literacy rates.
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