12 May The Evaluation
The Evaluation
The evaluation of this province-wide program is intended to determine whether the program logic works as intended, i.e., whether people are aware of the campaign, whether the campaign increases their knowledge, whether their attitudes change, and, finally, whether they try or succeed in quitting smoking.
The evaluation of the planned smoking cessation campaign in British Columbia is focused on the effectiveness of the campaign. More specifically, the evaluation is intended to address these questions:
- What impact, if any, did the mass media campaign have on:
- Awareness of the campaign itself.
- Knowledge of the consequences of smoking.
- Attitudes toward smoking.
- Smoking-related behaviors.
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