23 Jun The first step in implementing a s
The first step in implementing a successful CRM project is to conduct an internal analysis.
This usually starts with an assessment of the current state of things. These most usually include the “aches and pains” that hinder your teams productivity and detract from your companys goals.
How do you know what the current state is? Begin by asking your sales, marketing and customer service teams a few key questions:
• What are the strengths and weaknesses of your companys current processes?
• How can these processes be improved?
• What administrative activities are detracting from their productivity?
• What is the competition doing?
This section should be as brief and precise as possible. It then sets the stage for you to outline your project goals, objectives and requirements.
Note: Some of the things that typically emerge from the current state of things:
• Data redundancy/ duplication of customer data
• IT systems including database currently in silo architecture
• Marketing automation capability: customer segmentation, customer targeting,customer data integration, and campaign management done manually. Currently no software available for these marketing task to be automated.
• Salesforce Automation Capability: No clear capability to perform customer profitability analysis, time management, Call management, Opportunity management, Account management, Territory management activities.
3. CRM program/project objectives
The current state of things in the internal analysis could reveal “Revenue Gap”. It is the difference in revenue that could be derived if all of a companys Customer Facing Departments were working with optimum information and at peak efficiency.
Many companies understand that the greatest competitive advantage they have is what they know about their customers and how they use that data. However, most companies have not established the systems and methods necessary to capture customer centric information and leverage it into higher revenues and profits. Once captured, this information may be used to strengthen customer relationships that will then help to differentiate your offering and decrease the necessity to engage in costly price wars. Your ability to capture and leverage this customer information will become the measuring stick for your companys future success.
The overarching objectives of the CRM program could include one of the following:
• Increase customer retention rates
• Increasing customer acquisition rates
• Increasing customer loyalty
• Increase customer satisfaction
• Enhance cross/up-sell opportunities
• Increase marketing campaign response rates
• Reduce costs of sales
• Improve lead quality and conversion
• Increase profit margins
• Improve partner loyalty
• Reduce cost of marketing
Your project will begin to come into focus once you begin to drill down into the measurable, tangible project goals that address your CRM solutions unique requirements and specific needs.
Example of project objectives could include the following:
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.