28 Jun The international business development manager of a US firm
Question
International Business
You are the international business development manager of a US firm that has just invented a revolutionary new gadget, the “Big G”, that can perform the same functions as existing PCs but costs only half as much to manufacture and is a quarter the size of existing laptops. Several patents protect the unique design of this gadget.
Your CEO has asked formulate a recommendation for how to expand into Brazil. Your options are:
1. to license an local firm to manufacture and market the Big G in Brazil, and or
2. to set up a wholly owned subsidiary in Brazil to manufacture and market the Big G.
Evaluate and explain the pros and cons of each alternative and select and suggest one of these to your CEO with APA citations
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