13 Jun THE NEGATIVE PUBLICITY STEMS FROM ALLEGATIONS REGARDING THE DEATH OF AN ORCA WHALE TRAINER AND THE TREATMENT OF ORCA WHALES AT SEAWORLD AS DEPICTED IN THE FILM, BLACKFISH, WHICH WAS RELEASED IN 2012 AND DEBUTED ON CNN IN 2013
The CEO of SeaWorld Entertainment has hired your public relations company to advise him in responding to the wave of negative publicity about SeaWorld’s treatment of orca whales. The negative publicity stems from allegations regarding the death of an orca whale trainer and the treatment of orca whales at SeaWorld as depicted in the film, Blackfish, which was released in 2012 and debuted on CNN in 2013. These allegations, and the subsequent backlash, have been severely detrimental to SeaWorld’s business. The CEO must make a follow up Speech to the Public to save Seaworld’s business. The CEO has asked you to prepare a speech draft. The speech may base on what they have done and what they will do. (can shamu show just be cut off? Seaworld is scientific research institute? Even Making up lies is ok )
The following are the sources that you should initially review in preparation for the speech.
• _The film, Blackfish, available on iTunes, Amazon, Netflix, and other sites.
• _SeaWorld’s response to the film, available at: http://seaworld.com/en/truth/truth-about-blackfish/.
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