23 Jun The point of these fieldwork activities is to
The point of these fieldwork activities is to look at new media as a sociologist or cultural theorist would.
Write 1000 words making use of relevant headings. Make sure all the information you provide is relevant, specific and to the point. Also make sure to analyse, not just describe. Please submit your fieldwork online via Moodle by 5pm, Friday 16th October (internals) and 5pm Friday 30th October (externals) to avoid late penalties.
Fieldwork activity 3: Small user study:
• Conduct a small scale user study. This has the potential to be as interesting or as boring as you make it. Last year we had some really good pieces about cyber-stalking, ‘friendship, ‘the fappening (more on this in session 9) and facebook anxiety for example. You should examine something about new media technologies that you are interested in. The more interested and passionate you are about something, generally the more effort you will put in and the better results youll get.
• Review your notes from the lecture and readings regarding user studies.
• Choose a research question. Here are some examples which you may select, or you may create your own. If you would like to use your own, it is recommended that you run it by me first!
• Research question possibilities:
o How do download habits affect purchase intentions?
o How has social media altered the concept of ‘friendship?
o How do marketers visions of the users of a media technology differ from the users own experiences?
o What kind of interaction is produced by interactive media?
o How do power relations in the family influence the use of media technologies?
o How is context important to the reception of a media technology?
o How does mobile phone use in public differ from than in private?
o How do users engage in cultivating their personality online and how does this reflect reality?
• Choose a methodology & sample.
o You must partake in at least 7 interviews of about 10 minutes each (sample). Using observation or survey only is insufficient!
o You are not expected to bother people at a supermarket or in the library, convenience sampling of your friends or fellow students is fine (though be careful not to collude if you are interviewing your fellow class-mates).
o Will you conduct a small set of interviews (minimum 7), or both interview and observe? Explain and justify your methodology. What are you looking for? What will you ask in trying to seek this? How did you choose your sample (was it at random? Are they your friends? Are they fellow students?)
o Review the notes below on interviewing before starting. Perhaps you will research further on interview techniques.
2
o Review the interview guide example to help you come up with your interview questions from your research question.
o Include a copy of your interview questions as an appendix at the end of your document (this wont count against you
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