29 Jun THE STRATEGY AND TACTICS OF PRICING A GUIDE
Question
Illustrate with an example a disruptive innovation and discuss the impact on various industries.
Take a position whether targeting children (or some groups of children) for confectionary, fast food, and music items damages brand and corporate reputations in the U.S. Assess how companies / organizations that target children overcome these challenges.
Generate three best practices that would apply to cross-functional CRM teams.
Determine the benefits of using standardized information services as an alternative to special research studies for tracking the performance of a new product of your choice.
Select a product or service in which you have familiarity. Then, determine how the size and composition of the marketing program might require adjustment to gain a presence on Facebook.
Imagine your company is launching a new form of technology (your choice). Two countries that are targeted for international penetration are China and India. Suggest the strategic relationship you would utilize to gain entry into these two markets. Provide a rationale with your response.
Reflect on a recent purchase you have made. Argue why the product was worth the price you paid. Create a counter argument for someone who believes the price does not reflect the value of the product. In your arguments, indicate whether the product has monetary or psychological value, or both, and the influence this value had on your purchasing decision.
From the first e-Activity ( Select a nationwide company that you are interested in. Use the Internet to research how this company divides its market into segments. Be prepared to discuss. ), evaluate how the company you selected has or has not effectively divided its respective market into segments in order to maximize profits. Provide two suggestions to the company to aid it in maximizing its profits. Support your suggestions using information from the readings.
Analyze your selected fast-food restaurant chain’s pricing strategy. Decide whether or not you believe its strategy maximizes profits. Defend your position by providing two reasons why you either support or do not support its strategy.
Discuss the challenges of creating an effective pricing strategy and the ways those challenges may be addressed. Provide specific examples to support your response.
Discuss the challenges of communicating a product’s value and ways those challenges may be addressed. Provide specific examples to support your response.
In Chapter 4, the author talks about Lenovo and the difficulties the company may have when trying to communicate its value to prospective buyers. Outline what your strategy would be if you were in charge of communicating Lenovo’s value to the public. Be sure to support your response with evidence or examples.
From the e-Activity( Use the Internet to research what your favorite retail store is doing in the areas of proportional price evaluations, reference prices, perceived fairness, and gain-loss framing. Be prepared to discuss. ), compare and contrast the store’s methods of price communication as they relate to the strategies shared in Chapter 4.
From the e-Activity ( Use the Internet to research what your favorite retail store is doing in the areas of proportional price evaluations, reference prices, perceived fairness, and gain-loss framing. Be prepared to discuss. ), propose a plan that provides specific ways for the selected retailer to improve in the four aspects of price perception.
Books used for this class is:
Fifth Edition
THE STRATEGY AND TACTICS OF PRICING A GUIDE TO GROWING MORE PROFITABLY
Thomas T. Nagle Monitor Group
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