21 Jun This assessment is designed to engage y
This assessment is designed to engage you in the subject and to help you begin developing an understanding of the central issues in marketing. It will also be the start of the discussion and comparison with your peers on topics of the marketing concept and market management, and starts the process of the marketing audit.
In 3 sections you are expect to write 200 words each (or less), incorporating the theoretical concepts into your discussion from the first two chapters of the text. You can compliment your writing by using secondary research. In the assessment please discuss the following concepts and apply them to your selected organisation:
Identify the concept of corporate objectives and evaluate an organisation with information available in the public domain.
Discuss marketing orientation concepts (i.e. the marketing concept, the selling concept or production concept). Explain with examples which concept(s) your organisation follows.
What is your organisation’s core marketing strategy? Discuss the strengths and weaknesses of the current marketing strategy and explain how this strategy will help your organisation reach its corporate objectives.
More information on how to complete this assessment will be provided on Interact 2
Rationale
The aim of this assessment is to develop an understanding of the central issues of marketing and communicate these in relations to key marketing theoretical concepts, marketing orientations and strategies. The assessment is designed to assesses the following learning outcomes:
* LO1: be able to assess and explain the nature of marketing and marketing management in
contemporary organisations;
* LO2: be able to find relevant and important information about organisations, their industries and
marketplaces from secondary sources;
Presentation
Report format should be used for Assessment One. However, you do not need to include an executive
summary for the first assessment.
Use an abbreviation of the questions as your section headings: i.e. (1) Corporate Objectives, (2)
Market Orientation, (3) Core Marketing Strategy
Referencing should use APA 6th edition- see CSU library for tutorials and guide.
Requirements
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