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THREAT OF NEW ENTRANTS BARGAINING POWER OF SUPPLIERS BARGAINING POWER OF CUSTOMERS

THREAT OF NEW ENTRANTS BARGAINING POWER OF SUPPLIERS BARGAINING POWER OF CUSTOMERS

The instructions of the assignment is the attached Assignment 2 SLP file. Please provide a 4 page report. Document Preview: Assignment 2 Background In this course, we will be using two different models that approach the external environment from two different perspectives: Industry environment – Porter’s Five Forces Model Macro environment – PEST analysis Industry Environment Porter’s Model of Five Forces is one of the most versatile frameworks for analyzing the industry (or operating) external environment. Employed by a variety of academics and business practitioners for more than three decades, the Five Forces Model has proved its usefulness in a variety of arenas. The Porter model helps the user get a handle on the competitive and market characteristics of a specific industry. The factors covered by the Five Forces Model are: Threat of new entrants Bargaining power of suppliers Bargaining power of customers Availability of substitutes Degree of rivalry among competitors Macro Environment While the Porter analysis looks at the conditions in a specific industry, the PEST analysis looks at factors that affect the greater business environment. The subenvironments addressed by this model include: Political (including regulatory) Economic Sociocultural Technical Required Reading For a general introduction to the Five Forces Model, the following video interview with Michael Porter is helpful for putting the external analysis into perspective: The Five Competitive Forces That Shape Strategy. (2008).Harvard Business Publishing.Podcast retrieved on November 6, 2012, from: https://www.youtube.com/watch?v=mYF2_FBCvXwhttp://www.youtube.com/watch?v=mYF2_FBCvXw The following chapter gives a detailed explanation of how to use the Five Forces Model, and what data is used in the Five Forcesdata that is essential in preparing your SLP and Case. The article includes a lengthy section on Internal Analysis, which we will return to in Module 3. To access this article, you will need to register with this site, but there is no fee involved. The following site is an excellent… Attachments: SLP-Backgroun….docxAssignment-2-….docx

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