21 Aug To understand whether manufacturers should fear distribution
Question 1
To understand whether manufacturers should fear distribution channel conflicts, they need to analyze how new online channels affect their offline channels, and whether the various channels actually:
Question options:
provide order entry on the website.
provide CD/web-based catalogues.
include database-based workflow systems.
serve the same customer segments.
Question 2
Companies moving from the physical world into the online world can leverage the brand they have established with their customers. __________ is a critical issue in e-business, and it increases when customers can resort to face-to-face interaction in case of problems.
Question options:
Brand equity
Trust
Differentiation
Cost leadership
Question 3
__________ entail purchasing from an external provider on a contractual basis, spanning an extended period of time.
Question options:
Market transactions
Alliances
Parent/subsidiary constellations
Long-term contracts
Question 4
__________ means a buyer lacks vital information about a seller because it does not know the track record of the seller, and vice versa.
Question options:
Level of uncertainty
Information asymmetry
Differentiated awareness
Information scarcity
Question 5
The concept of __________ builds on the foundations of transaction cost theory. The fundamental idea of this concept is that traditionally integrated value chains within industries get unbundled and are reconfigured as a result of two main developments: (1) the separation of the economics of things and the economics of information; and (2) the blow-up of the trade-off between richness and reach.
Question options:
coordinated efficiencies
deconstruction
purchasing leverage
cost leadership
Question 6
With __________ competitive advantage, a firm picks out individual parts of the value chain and decides to compete on only one dimension through larger-scale, higher degrees of specialization, or other factors that contribute to competitive advantage, while outsourcing other activities to external providers or even to customers themselves.
Question options:
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