24 Jun Topic # 1.The Coca-Cola company has
Topic # 1.The Coca-Cola company has a very large and complex channel distribution system. Take a look at how the company describes its distribution system by clicking on this link: Can you outline the indirect channel system based on the information on the website? You might want to refer to Figure 8.9 in the main text to organize your thoughts. What value does each of the channel members provide to the end customer? What might you suggest they do differently?Reference for Figure 8.9 Chapter 8 p249 Topic #2. Topic #3.Can you think of an example of a product for which the warehouse or the method of transportation is the channel leader? You might need to do a little web searching to find examples. Think creatively for both online delivery and physical delivery. Topic #4.There is no shortage of pricing approaches, and as customers, we are exposed to all of them at some time or another in our purchasing processes. Choose one of the pricing approaches discussed in the readings and discuss a product, the pricing approach, and why you think it is the most appropriate approach for that particular product given your consumer characteristics. Be sure you understand the definition of your approach before tackling this topic. Many of you will be tempted to use promotional pricing since it is the easiest to demonstrate. So . Pick one of the other approaches for this topic.
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