08 Jun UNDERSTANDING THE NOTIONS OF COMMUNICATION AND CULTURE
The notion of culture and communication are important in understanding society and further comprehend its problems. Different theoretical paradigms of mass culture and mass media are never coequal viewing the matter antagonistically with another. Some theoretical approach regards the notion of communication positively whereas other considers it as having a negative impact on culture. Three of the most significant theoretical ideas on the subject are the liberal-democratic, Althusserian and governmental approaches in viewing mass communication and its impact on mass culture. This essay will seek to examine and differentiate the different perspectives in understanding communications and culture.
In the liberal-democratic theoretical paradigm, mass communication, mass media and mass culture are by-products of gradual evolvement thence communication is one of the factors assisting positive cultural liberation. Through mass communication, a mass culture follows as the media the world consumes shares similar attributes, a result of capitalism. Fukuyama promoted the idea of linkage betw…
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