29 Jun UOP MKT 230 ASSIGNMENT
Question
Purpose of Assignment
This assignment is designed to help students analyze and interpret primary and/or
secondary data and research. First, students will be provided with a marketing
report that allows for preparing basic executive level data insights. Second, they
will be allowed to pick a company and product or service. This assignment will
help prepare students for the development of their marketing plan. Students will be
creating a marketing plan (refer to Marketing Plan and Outline document) so they
may want to choose a company and product or service that has data readily
available or where they can use demographic/psychographic data to provide
insights.
Assignment Steps
Part 1:
Analyze the Week 1 Business Growth Overview dataset. This is a marketing report
generated by an analyst for the Senior Vice President (SVP) of Marketing at a large
corporation. The analyst is new and has provided summary data but no insights or
commentary for the SVP.
Construct a minimum 525-word memorandum for the SVP providing insights and
commentary. The memorandum should include your analysis of the following:
Major areas of increase and decrease in revenue or type and/or category of
business
Trends that are evident in terms of revenue or type and/or category of business
Insights that would help formulate marketing strategies to either continue growth
or reverse decline
Additional analysis you (if you were SVP) would like to build a marketing goal
and strategy or strategies (and why)
Part 2:
Select a global or multi-regional (does business in more than one country)
company and one of its products or services that will serve as the basis for your
marketing plan. I AM CHOOSING STARBUCKS
You should obtain two years of annual reports as well as two years of 10K reports
(provides a comprehensive overview of the company’s business and financial
condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of
your selected company that provides the product or service (available from annual
reports). This need not be elaborate but must include total number of employees,
production volume, distribution methods, and so forth. Record this information in a
summary document as outlined below.
Company and product selection is a critical part of this project. You must ensure
your proposed company can implement the marketing methods discussed in
Marketing Management.
Prepare a minimum 175-word summary document and send it to your instructor as
a record of your selection. The summary document should include the following:
Name of Company
Location of Company Headquarters
Name of Product or Service selected
General description of company (number of employees, revenue, type of
ownership, web page, etc.)
General description of product or service
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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