11 Jul VALUE PROPOSITION CANVAS ARTICLE
The slide is 4 that has two links to information on the Value Proposition Canvas, which is a complement to the Business Proposition Canvas. You can use this slide to review the marketing dimension and to bridge to the financial dimension.
This all then sets a foundation for evaluating the value proposition for this business model.
The the value proposition needs to look at the internal and external dimensions of the business model and this allows you to integrate structure, people management, marketing and financial management into your analysis and discussion. Especially so since the value proposition for this business model and all business models must take into account how value is perceived internally and externally (by all stakeholder categories).
Value Proposition Canvas Article
Video Clip
https://strategyzer.com/canvas/value-proposition-canvas
readings
Introduction: organization and organizing
Book Title: Organizing & organizations
Book Author: Fineman, S
2) Organisations and complexity
Book Title: Adventures in complexity for organisations near the edge of chaos
Book Author:
Kuhn
, L
3) Communities of practice and social learning systems
Book Title: How organizations
learn :
managing the search for knowledge
Book Author: Starkey, K
4) Marketing mix practice as a determinant of entrepreneurial business performance
Author:
Aremu
, MA & Bamiduro, JA
Journal Title International Journal of Business and Management
5) Ethical marketing practices: An investigation of antecedents, innovativeness and business performance
Author:
Batory
, SS, William, N & Heineman, A
Journal Title Journal of American Academy of Business, Cambridge
6) The art and science of marketing
Book Title: Business in action
Chapter Author: Bovee, CL & Thill, JV
7 ) Customer communication
Book Title: Business in action
Book Author: Bovée, CL
8 )Financial information and accounting concepts
Book Title: Business in action
Book Author: Bovée, CL
9)
Financial management
Book Title: Business in action
Book Author: Bovée, CL
10) Organisations must make the most of their finance functions
Author:
Tilley
, C
Journal Title Financial Management
Any 6 readings to be included in the assessment and 4 references in Howard style.
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