01 Nov Video Reflective
The video reflective assignment you need to submit INDIVIDUALLY. Three
paragraphs should be included in the video reflective assignment. Each paragraph
can contain 5-10 sentences. The maximum length of the paper is two pages, typed,
double-spaced with the font size 12. Place the title of the video at the beginning of
the paper and list the discussion question number in front of your answers.
1st paragraph: Answer the discussion question 1.
2nd paragraph: Answer the discussion question 2.
3rd paragraph: What you think about the video.
Video: McDonald’s Taps Ethic Subcultures for Ongoing growth
1) What other ethnic subculture segments should be considered as an important
segment for McDonald’s? What marketing plans and activities will attract these
segments?
2) How difficult is it for McDonald’s to position its products toward one segment
without negatively affecting another segment?
3) What is your opinion about the video?
Instructions are attached
The link of the video is BELOW!!!
http://bevideos.mhhe.com/business/video_library/0077325117/swf/Clip_01.html
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