28 Jun Virtual goods, disintermediation, product maturity
Question
Virtual goods, disintermediation, product maturity and more
These questions as completely as possible. Please provide logical arguments with support for each answer.
1) Is the buying and selling of virtual goods marketing’s new frontier? How can a brand manager take advantage of the millions of consumers who live in a virtual reality?
2) How does disintermediation and the restricting of distribution channels impact brick and mortar marketers? Is the Internet revolutionizing marketing or is it just another distribution tool?
3) Pick a product that is in a developed nation and is facing maturity and decline within its domestic market. Describe your strategy for extending the profitable life of the product within its mature market (do not use international expansion as the strategy).
4) Companies must balance their competitive and marketing strategies to fit the desires of their target market while addressing the competitive and realities of the marketplace. Barbie is celebrating her 50th birthday. What can Mattel do to stop the decline of Barbie, one of their best selling products in the past?
5) The shelf life of a chief marketing officer is 26 months on average. How does this short tenure impact the success or failure of a company’s marketing strategy? What are the challenges of the position and what can be done to increase the time in the job?
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