12 Nov W2: Retailing & B2B E-Commerce
13029Explain the benefits and drawbacks of personalization and mass customization of e-tailing. Please provide examples to support your answers.Online Commerce
What are Amazon.com, Inc. critical success factors? Is its decision not to limits its sales to books, music and movies, but to offer a much broader selection of items, a good marketing strategy? How valuable is Amazon.com, Inc. web services? How does Amazon.com, Inc. compare to Alibaba.
Discuss why schedule management and scope management are critical to Amazon.com, Inc. e-project success.
What are the limitations of e-tailing? And where do you see e-tailing going?
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