29 Jun Walsh MKT 554 – Many companies utilize a collaboration
Question
Many companies utilize a collaboration approach to market entry [at a product or
service level] and/or global expansion. Collaboration is often looked at in various levels
such as: 1) technology sharing 2) co-branding 3) strategic alliances or 4) joint
ventures.
For this assignment, select a firm in the consumer products space who has
utilized a collaboration approach to grow and explain the following after doing
some research, data aggregation, evaluation and synthesis of the information.
1. Why did you select the profiled company? Explain its market position in terms of size
and its competitors
2. Why did the collaboration come together? Purpose was?
3. Opine on the value to you as a consumer. Does the marketplace recognize the
collaboration or is it "behind the scenes"? Explain.
Your essay should be in good grammar and sentence structure style, using 12
font (Arial or times roman) and be in a paragraphical format. Be sure to include a
thesis statement, your opinions/facts and a short summary to tie synergize your
thoughts. These submissions must include your name, and be in Word with
minimum 800 word count .
Be sure include at least two academic/scholarly reference (prepare in advance
based on the course topics).
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