Week 4 Discussion

• From the first e-Activity, assess your satisfaction with the company you researched and make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
• Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies. Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.

Please respond to this post:

Information Technology is one of the aspects that has brought significant impacts and developments in many parts of the world. The availability of the global economy and especially technology is among the key drivers in the improvement of many firms. One of the significant aspects of driving a competitive landscape of a firm is the location that it is situated. The location of the firm is so strategic that it has a competitive advantage.

The industry I would like to choose is Transportation and Logistics. The moving back and forth of goods and product is essential. Businesses around the world depend on the timely shipment of its product so its important to look for new and innovative ways to keep the customers happy.