Week 6 Discussion

Question 1.

The company where you are the marketing manager is a bit unique as there are two major functions of the business organization. One is to offer services to a wide array of customers in several states of the United States. The other is to deliver products in the United States, Canada, and Mexico.

You are required development a distribution strategy that will deliver products and services in the previously mentioned territories. Keep in mind that distribution strategies may require a different approach in each state in the US, as well as Canada and Mexico.

When developing your strategy discuss what potential challenges that may exist. After doing so, how might the company overcome those challenges in getting both products and services into the marketplace and strategically connect with current and prospective customers? Fully explain. 2 references and 250 answer

Question 2.

In alignment with discussion question one, you are to fully explain to the executive committee why older distribution strategies may be a bit obsolete in light of current trends in the marketplace. Keep in mind that many of the executive committee members have been with the company for a very long time and are a bit hesitant or even resistant to change. Explain to them why your new strategy for establishing new and improved distribution channels are more efficient, cost-effective, and better ensures customer satisfaction. 2 references and 250 word answer