18 May Week Eight:
Question
| Week Eight: Advertising, Promotion, Public Relations, and Retail | |||
| Details | Due | Points | |
| Objectives | 8
8.1Identify the steps involved in developing and advertising campaign. 8.2Summarize key sales promotion techniques. 8.3Examine the effects of B2C e-commerce on traditional retailing. |
||
| CheckPoint
Developing and Advertising Campaign |
Resource:Analysis: GEICO television commercials try to appeal to wide audience/Audio File: Day to Day.
Listento the Audio File, Day to Day, by clicking on the Electronic Reserve Reading link located under Week 8 on the Materials page of the student website. Describethe steps a company must consider when developing their own advertising campaign, keeping some of the key points of the story in mind. Your answer should be 200â??300 words in length. |
Day 3 | 15 |
| CheckPoint
Marketing Concepts Activity |
Drafta 200- to 300-word response to the Marketing Concepts: Discussing Choices and Ethical Issues question 6 found on p. 532 ofMarketing: Real People, Real Choices. | Day 5 | 10 |
| Individual
Sales Promotion Techniques |
Writea 700- to 1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques:
· Discounts and deals · Increasing industry visibility · Price-based consumer sales promotions · Attention-getting consumer sales promotions Formatyour paper consistent with APA guidelines. Postyour paper as an attachment. |
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