28 Jul Week Two Online Discussion ” Strategic Management”
Please Read Instructions First: This assignment “DOES NOT” require APA style. No headers or cover page is needed. I must post on online for class. All work should be original with no plagiarism and in proper English grammar. The responses should include answering the main discussion questions, fully, including proper cites as well. When you use citations and resources, I should be able to look it up to find where you got it from and to ensure they are accurate. (USE ALL BOOK, JOURNALS, MAGAZINE ARTICLES, PUBLICATIONS, CITATIONS AND RESOURCES FOR THIS ASSIGNMENT FROM THE UNITED STATE OF AMERICA!) I highlighted the questions in “red, bold, italic and underlined” so you know which ones to answer. Each discussion question should cover the question completely and be a paragraph or more in length. The more in-depth the information is, the better.
“Growing Honest Tea” Please respond to the following:
Review the following documents:
Honest Tea’s business plan for 1999 (PDF).
Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.
SWOT Analysis: Honest Tea
Given the Honest Tea Business Plan for 1999, the following SWOT analysis is made to determine Honest Tea’s primary approach to execute a strategy for growth.
Strengths
experiences Sales managers
news media leading to well recognized public relations firm
movements; Social Responsibility is central to company’s identity
experience using actual tea leaves
HACCP and Circle U certifications
management of Honest Tea’s founders |
Opportunities
tea and bottled water markets
States
Creatives: large market of health-conscious diet soda drinkers
over 900 outlets, East Coast
retail accounts, North East Coast
represent product for the East Coast, Midwest, West Coast and the South
beverage |
Weaknesses
as competition
attention and promote trial of the product
|
Threats
brand
category of natural & authentic tea beverage business |
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