14 Jul WHAT ADVICE WOULD YOU GIVE TO TYLER ON HOW TO CONTINUE?
Management Information System Ed 7, Chapter 13 KIMBALL’S REVISITED
The initial advertising and promotional campaigns have been developed for the grand opening as well as a tentative schedule for implementation. However, Tyler was unsure how he should approach the development and implementation of the customer loyalty and mobile application technology projects. Becky discussed the various development approaches as well as potential suppliers of these applications. Tyler considered that each approach would include a different set of costs, time, benefits, and risks. How should he approach this important decision? What Is Your Advice?
1. Tyler and Becky developed a detailed set of information and functional requirements for the cus- tomer loyalty system. They believe that they have prioritized their early needs as well as some “nice to haves†for the new system. List some of the advantages of each acquisition approach for this new system as well as the risks. What advice would you give to Tyler on how to continue?
2. Tyler and Becky also discussed the need for a mobile application for the Lakeside. Is the acquisi- tion approach for this application different than the customer loyalty system? Compile a list of advan- tages and disadvantages of the various approaches, along with your recommendation.
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