22 Jul WHAT ALTERATIONS MIGHT HAVE TO BE MADE TO THE PRODUCT OR ITS PACKAGING TO SUCCEED IN THE TARGET COUNTRY?
Martha Stewart Living Omnimedia and Hain Celestial Group have hired you to develop a marketing pl Show more Martha Stewart Living Omnimedia and Hain Celestial Group have hired you to develop a marketing plan for the purpose of expanding the distribution of their Martha Stewart Clean line of eco-friendly cleaning products to the regions of Asia and South America. Prepare a marketing plan proposal to sell the cleaning products in one country located within either of those two regions. You should make sure to answer the following questions in your marketing plan: What alterations might have to be made to the product or its packaging to succeed in the target country? How should the products be distributed? What about pricing? Is there a large potential market in the target country? Why or why not? Show less
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