23 Jul WHAT ARE GENERIC PRODUCTS?
WHwrite a 12-15 page term paper on the impact of generic products in the marketplace. Below is the outline I have come with, but I am still struggling with how to do this to ensure it is not random facts. This class is an introduction to business and I am struggling with the thought process. Obviously, business is not my cup of tea.History of generic productsWhat are generic products?Consumer product categoriesMarket EntranceBarriers and benefits to market entryWhat type of Markets?Generic products Now vs. ThenPerception of generic productsQuality of generic productsMarketing of generic productsCosts of generic productsGeneric products vs. National BrandsTypical generic productsMajor players in the generic product marketCompare and contrast Generic products vs. National brandsImpact to marketplaceCurrent market shareCompetitive landscapeImpact to MarketplaceCostsQualityMarketingConsumer demographicsConclusionSummary of key findings on generic products in the marketplaceHistory of generic products1. What are generic products?2. Consumer product categories3. Market Entrancea. Barriers and benefits to market entryb. What type of Markets?Generic products Now vs. Then1. Perception of generic products2. Quality of generic products3. Marketing of generic products4. Costs of generic productsGeneric products vs. National Brands1. Typical generic products2. Major players in the generic product market3. Compare and contrast Generic products vs. National brandsImpact to marketplace1. Current market sharea. Competitive landscape2. Impact to Marketplacea. Costsb. Qualityc. Marketingd. Consumer demographicsConclusionSummary of key findings on generic products in themarketplace
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