10 Jul WHAT ARE SEMANTIC KEYWORDS AND WHY YOU NEED TO USE THEM
When you publish any content on the Internet, your aim is for people to read what you have written. For this to happen, people must be able to find your content.
Sure, you can use social media to spread the word, but the benefits of doing so are very short lived. However, the best way by far to get your content noticed and read is to get it indexed by search engines.
You are probably thinking immediately that I am only referring to blog posts and articles. But no, search engines can and do index book descriptions, so if you are an author, you should read on.
Search engines are getting a lot smarter. Long gone are the days when you could keyword stuff your title, text and meta description with one or two words. This practice does not work any longer.
Search engines now analyse the whole text and look for key elements that indicate a depth of information in the content that will be informative.
To stand a chance of getting a high Google page ranking for your great article now, your text needs contain words that are often associated with your topic. To put it another way, you need to use words that are related, or in SEO strategy, semantic.
Using semantic related keywords is not difficult. Whenever you create new content you probably already know that you need to think about keywords and long tail keywords.
As an example, if you are writing about fish, your core keywords might be fish and fishing. Your long tail or phrase keywords might then be, why I like fishing, where can you catch fish, or what every fisherman should know.
How to start your semantic keyword research
The best way to find relevant and high-quality semantic keywords is to use an SEO suite such as Semrush as I have done to quickly research the following examples. It provides me with a list of keywords used by the top ten ranking pages for a base keyword, which is very helpful indeed.
You could also use an online latent semantic indexing (LSI) tool, but the results are not nearly as comprehensive.
The first thing to do is to check for a relevant main keyword. The example following is tracing how I prepared to write this article. My keyword is obviously semantic keywords.
Here is the result of my first broad search.
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