12 May WHAT ARE SOME OF THE THINGS APPLE SHOULD CONSIDER WHEN MANAGING THE INNOVATION PROCESS?
Week Two Case AssignmentRead the case study: Case 6- Apple Inc.: Still Taking a Bite Out of the Competition?Complete the following questions by Sunday midnight:1. Is Apple’s future bright or are they on the decline? Why?2. What were Steve Jobs’ strengths? Weaknesses?3. Is it possible for a company to try too many things and tarnish their brand when the new things they try do not go right? How is this balanced with the need to continually innovate?4. What are some of the things Apple should consider when managing the innovation process? And to what degree does Apple demonstrate an entrepreneurial orientation and create a culture that promotes innovation?Submit it to the assignment link above by Sunday 11:59 PM Eastern Time.Case assignments will be graded as follows:Case Assignment RubricThoroughly answered all of the questions: 60References to course material: 20Spelling/Grammar at college level: 10Quality/Content: 10TOTAL: 100 pointsA simplified rubric will be posted in Comments associated with your weekly grade.Week Two Case AssignmentRead the case study: Case 6- Apple Inc.: Still Taking a Bite Out of the Competition?Complete the following questions by Sunday midnight:1. Is Apple’s future bright or are they on the decline? Why?2. What were Steve Jobs’ strengths? Weaknesses?3. Is it possible for a company to try too many things and tarnish their brand when the new things they try do not go right? How is this balanced with the need to continually innovate?4. What are some of the things Apple should consider when managing the innovation process? And to what degree does Apple demonstrate an entrepreneurial orientation and create a culture that promotes innovation?Submit it to the assignment link above by Sunday 11:59 PM Eastern Time.Case assignments will be graded as follows:Case Assignment RubricThoroughly answered all of the questions: 60References to course material: 20Spelling/Grammar at college level: 10Quality/Content: 10TOTAL: 100 pointsA simplified rubric will be posted in Comments associated with your weekly grade.
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