02 May WHAT ARE THE ACTIVITIES, PROCESSES AND EVENTS THAT ARE HAPPENING?
Analysing the data
Describe the outcome of your data analysis. What does the data suggest that is going on?
What are the activities, processes and events that are happening? Describe your findings based on the data analysis. When reporting what the data showed, start with the overall picture first and then go into the details; that is, give the forest before describing the trees in the forest. When describing information from interviews first give the main finding in your own words and then occasionally use a quotation from an interviewee to prove to the reader that your interpretation is correct.
Answering the research questions
Answer your research questions one after the other. Based on the data collected, present the answer to each research question one at a time in separate paragraphs. For example, the first paragraph will cover the answer to the first research question; the second paragraph will provide the answer to the second research question; the third paragraph will include the conclusion about your third research question.
Important Note: Do not refer to the literature or compare your findings with what is in the literature while you are analysing data and presenting findings in this section. The linkages back to literature are identified in the recommendations section, not in this section.
Implications and recommendations
What are the three or four main learning points or principles that you and the reader cantake away and apply in other situations in the future?
In this section, look at the implications of your findings and make recommendations for three different targets:
the literature, that is, ideas described in your textbooks and articles•
managers in the case organisation•
other managers or other organisations.•
First, take a step back and explain how your findings relate back to the literature, that is, to your textbook or to the articles that you have cited earlier. Do your findings confirm existing ideas already written about? Did you find something new that could now be explored
further by other researchers?
Secondly, what do you recommend that managers in your case(s) do in the future? What advice do you have based on the findings of your research?
Finally, what are the implications of all that you have done, for other managers and for policy makers in your country or region? What can other managers, other organisations and other industries learn from your findings? These implications for other managers may often be the same as for the managers in the case(s) you investigated, but if the case is in an unusual industry or has an unusual structure or strategy, you may be able to develop some additional recommendations.
Remember that the assessor will look at the recommendations and their justification in your Project Report. Hence, identify clearly in this section what are the future actions you recommend should be done by managers and policy makers in your country or region.
Conclusion
In this final Project Report section, you should give a summary statement addressing and resolving the research problem. Identify the contribution made by your Project Report and tie up the whole package to show that the purpose of the Project Report (as set out in the Introduction) has been achieved.
Then, you should identify challenges or issues that remain unresolved. Note that apart from the challenges or issues that remain unresolved, there should not be any new concepts or ideas suddenly introduced in the Conclusion. The Conclusion merely ties everything that has been mentioned before into one concise package. Thus, the Conclusion section is rarely longer than one page or so in length.
References and Appendices
Finally, list your references and include your appendices. Please note that as a guide a 5,500
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