23 Jun WHAT ARE THE KEY DIFFERENCES BETWEEN THE PLANNING AND EMERGENT SCHOOLS OF STRATEGY?
This is an exercices Question answer all ofthem one by one only a brife answer it is not an essay just an exercice
Answer eash
question one by one do NOT make as an essay
Questions section A
Q1 find tow advertisements and write notes explainig how they depict the
role of advertising.
Q2 what are the essential differences between the involvement/play and salience/do frame-works of advertising? find
advertisement that are examples ofthese two approaches.
Q3 select an organisation of your choice and find three ads it has used
recently. are the ads predominantly trying to persuade audiences or are they designed to reinforce brand values?
Q4 write brief notes
explaining the three most effective advertising strategies as determined by the IPA.
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