23 Jun WHAT ARE THE KEY INDICATORS USED IN PRACTICE TO MONITOR INNOVATION PERFORMANCE OF (1) A COUNTRY AND (2) A COMPANY?
Q.1.Explain what you understand by a “co-creation activity” . How might this type of activity be implemented at a firm level for
innovation ? What is the role of marketing activities in successful implementation of this type of strategy for innovation and growth?
(Note: you may use a firm using co-creation to innovate as a case study to demonstrate your answer.) (20 marks)
Q.2.Critically examine innovation via a “Value -Innovation Strategy”. How might such a strategy for innovation and growth be implemented
in practice.? Give examples to illustrate your answer. (20 marks)
Q.3
a. What are the key indicators used in practice to monitor innovation performance of (1) a country and (2) a company? Are these indicators
related? Give examples to illustrate your answer. (20 marks)
b. With close reference to key indicators in part (a) and relevant academic literature, choose an innovative company operating in a
knowledge-based economy of your own choice and critically examine and explain company’s strategy, operations, marketing activities, and
management style for innovation and growth. Explain how your chosen company has been able to innovate to achieve sustained growth over
time.
( Note: You must provide relevant empirical evidence presented in tables, charts and graphs to support your discussion ).
(40 marks)
Guidance for the preparation and submission of the assignment
1. Provide a critical review of pertinent academic literature to support discussion and analysis relating to each question .
2.Collect, present, and provide an analysis of secondary data on innovation activities at firm and national levels ,including
data/information on R&D activities, patents, marketing budgets, sales, profits, market valuation and share prices to support your
theoretical discussion .
3. Presentation to the class of company and country that you have chosen( Q.3) ,the reasons for your selection based on evidence
collected, company’s key activities, innovation strategy, operation ,management style and culture. This is a key requirement for the
submission of the assignment.
4. Using relevant academic literature with secondary data and other evidence collected to arrive at a conclusion. Data appendices are
allowed.
5. Appropriate use of Harvard Referencing system both in the text and in a reference section. This is important and it is expected that
you would make use of key and up-to-date references in ALL questions to support your analysis.
Question 3
Part 1 Country: South Korea
? GDP—ECONOMY
? Strength of science and engineering base- publications and citations.(university)
? R&D expenditure
? Patents
? Networks and collaborations-cooperations by firms.
? Innovation products, share of sales attributed to new products(export)
Knowledge–Technology change—Innovation– Growth
Part 2
Company —Samsung
? Mission& vision statement
? Key stakeholders
? Key market, main competitors
? Porter’s five force models, discuss market condition (if have)
? Strategic focus
? What marketing activities has been use, how many people involed?
Insight—market place, customer, configure products, services around emerging needs.
Value innovation strategy carried out by firm
? Collaboration (with partner reduce cost and nothing to lose)
? Operational process
? Organisation and management (employees important, well satisfy)
ORDER THIS PAPER NOW AND GET AN AMAZING DISCOUNT.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.