04 May WHAT ARE THE KEY INTERNATIONAL BUSINESS CHALLENGES FOR YOUR COMPANY?
You will need to focus on ONE factor from the host country that influences the internationalisation process of the firm. As we focus on politicaleconomy and socio-cultural factors in the first part of this course, we recommend you to answer the following questions in this section:
Question 3: What are the key country/regional factors affecting your firms choice of country? Why?
Question 4: Please use one theory from the course to support your argument(s). The application of some theories from this course such as Uppsala internationalisation theory, Eclectic paradigm, and Porters diamond theory can also be useful at this point.
Part 3: Foreign Entry Strategies: In this section you will need to answer these questions:
Question 5: What is entry strategy performed by the company? Please use academic resources (i.e. journal articles) to explain the concept of the companys entry strategy and its benefits/pitfalls. Please identify some constraints of the selected entry strategy. It is important that you combined points from academic sources (i.e. academic journal articles) and information from the company to analyse potential constraints of the entry.
Part 4: MNC and its Impacts
Question 6: What are the key international business challenges for your company?
Question 7: From the UN Global Compact Principles/Sustainable Development Goals, which area(s) that your MNC will need to focus in their current and future business? Why?
Tips
The core of this assignment is to assess your level of mastery of the subject matters and your analytical skills in relation to foreign market entry strategies. It is important that you can integrate key international business theories from the course to your analysis of an MNC in this assignment.
Do not perform PESTEL/SWOT/ five forces analysis in this essay.
This is an international business essay. Please avoid marketing and general management points/analyses in this essay.
You can use primary data from corporates social media channels such as twitter, facebook, or Instagram to analyse its position in the current international business climate.
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