03 May WHAT BENEFITS HAVE BEEN REALIZED BY USE AND NEW MEDIA TOOLS SO FAR?
Waldens Vision, Mission, and Goals
Explore the “About Us” area of the Walden home page (http://www.waldenu.edu/about), paying particular attention to Waldens Vision and Mission, which state:
Select an organization that you are familiar with from personal experience. If you are a working professional, this should be an organization that you have worked for or work for now; if you are a student, select an organization that you have an affiliation with (or had in the past) including a charitable organization, church, community organization, or other association.
Consider how the organization communicates internally and to external audiences or stakeholders. Develop a clear and concise overview addressing the following questions and statements.
- What is the makeup of the audience demographic segmentation? (Summarize by major audience groups and locations)
- Identify which new media tools appear to the most effective for the purpose and why.
- What types of challenges did the organization face when attempting to roll out new media tools, and do these still exist (and why); if they were overcome (how)?
- What benefits have been realized by use and new media tools so far?
- What additional opportunities exist for expanding use of new media tools?
- Offer insight to whether the current leadership is supportive of new media tools expansion or do they appear to be Your report should be 3-5 pages, double spaced in APA format. Expectations of the report are:
- Written as a clear and concise Executive Summary. Background should be limited to a single paragraph.
- Address the statements made above within the report
- Support of findings and recommendations using course material and your own research
- Focus on the benefits or challenges to be faced by the organization according to leaderships direction or philosophy
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