20 Jul WHAT CAN APPLE AND SAMSUNG TEACH BUSINESS NEGOTIATORS ABOUT DISPUTE RESOLUTION?
Please make a summary for this article 2- discuss the issue in article 3- related the issue to the e Show more Please make a summary for this article 2- discuss the issue in article 3- related the issue to the ethics of business. 4- Pose a question to discuss about the article. *link: http://www.pon.harvard.edu/daily/business-negotiations/top-business-negotiations-of-2013-apple-versus-samsung/ Top Negotiation Case Studies in Business: Apple and Dispute Resolution in the Courts What can Apple and Samsung teach business negotiators about dispute resolution? Here are some negotiation strategies drawn from a negotiation case study involving two of business largest companies. In August 2012 a California jury ruled that Samsung would have to pay Apple more than $1 billion in damages for patent violations of Apple products particularly its iPhone. The judge eventually reduced the payout to $600 million. In November 2013 another jury ruled that Samsung would have to pay Apple $290 million of the amount overruled by the judge in the 2012 case. Conflict Between Apple and Samsung: The Argument Apple argued that it had lost significant profits in smartphone market to its most significant competitor Samsung due to blatantly copied features. But Samsung contended that consumers had purchased its phones for other reasons such as Samsungs bigger screens and cheaper price according to the New York Times. Negotiations to Resolve Business Disputes Given that Samsung is one of Apples biggest suppliers the companies have a strong incentive to move beyond their dispute and build on their ongoing partnership. Yet court-ordered mediation between the CEOs of the two companies in 2012 ended in impasse. And the disputants continue to fight in courts worldwide with the advantage going to Apple in the United States. Sunk Costs in Negotiations When negotiators feel they have spent significant time and energy in a case they may feel they have invested too much to quit. Moreover the longer they spend fighting each other the more contentious and uncooperative they are likely to become. All the more reason then to work hard at negotiation and mediation in an attempt to stay out of court. Does a value-creating win-win negotiation style have a place in modern business? In integrative negotiations strategies a negotiator seeks to maximize his or her value claim while also creating more value for herself and her opponent. It is a cooperative style that lends itself to forging longterm agreements based on trust and mutual goodwill. How to integrate these strategies into your approach to the negotiation table is a different task entirely how does a negotiator effectively secure her interests expand the pie and forge a relationship with her counterpart? This article drawn from negotiation research explores ways to build relationships with your counterpart in business negotiations. Show less
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.