10 May WHAT CRITICAL FACTORS WOULD COME INTO PLAY IN MAKING THIS DECISION?
Electronic Commerce DecisionsConsider the case of a small office supply company whose customers are local businesses. The company doesn’t have a big budget for IT but does have a big need to be able to manage materials delivery schedules and build customer loyalty.Questions: Would you recommend a B2B model of electronic commerce or instead extend the business by offering a B2C model? What critical factors would come into play in making this decision?
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